Loyal and enthusiastic customers that seek you out is the peak of a great marketing campaign... the shimmering tip of a successful brand.

However, located just beneath the surface of the water are many brand "touch-points", pushing the tip ever higher. Colors, copy style, printed brochures, advertisements, web site design, and any client interaction helps to define who you are and what you stand for.

external branding

What sets you apart from your competition? Does your target market know what your company stands for and why they should choose you? What are your solutions to your customers real needs? Your brand should first help answer these key questions. Then, by keeping a brand narrow and focused, your message becomes sincere, making consumers quicker to act. Listed below are a few brand "touch points" that can influence clients into action.

visual identity development & enhancement
Who is your audience? What do they like? It's not about what we like or even what you like... what matters is what motivates your customers. So many design companies forget that it's all about impressing their client's clients. At holberg design we're always thinking about your reason for being in business... your clients.

print
In a world where e-businesses are opening (and closing) their doors every day, print is still an important tool in conveying a company's message. Print is tangible and with the help of quality brochures, catalogues, fact sheets and newsletters your brand is whole and complete in the minds of consumers.

web site development
Lets face it... there are lots of web site companies to choose from. However, there are few companies that can create a site that really "fits" with your overall branding goals. holberg design looks at web sites as extensions of a company's goals and uses the correct technologies to fulfill these goals.

Creating a successful marketing email campaign takes more than just forwarding to a list. It takes a themed campaign that has an incentive to get consumers motivated to act. Let holberg design create an email campaign that gets you more results.

advertising
Get noticed. Be different. Stand tall. Don't be afraid of standing out... be very afraid of not. Advertising's goals are to get your message out, create a buzz and increase quality traffic. Spend your advertising dollars wisely by having the experts at holberg design create an impact campaign that gets noticed.

impact mailing
What motivates someone to look at a piece of mail? What promotions work best in direct mail? How do you get someone to act after reading a piece of mail? holberg design asks these questions before starting to design, turning a piece of potential "junk mail" into an important piece of information that they stick to their fridge.

consumer environmental design
Signage. Sales center themes. Displays. You've spent a lot of time and money getting your potential customer to your front door... now is the time to close the deal. Your brand needs to carry through into your "space", keeping your message consistent.

marketing plans
Where should we spend our marketing dollars? What are my potential clients reading and where do they get their information? holberg design researches your target audience and then plots a course to help you reach your sales goals. Get started today and let us design a flexible program that gets you the results you're looking for.

internal branding

What do your employees say about their work environment "after hours"? How enthusiastic are they about going to work? Do your employees share your vision? You can turn your employees into an impressive sales force with a little work on internal branding. Below are some internal branding tools that you should be utilizing.

newsletters
Do you generate a company newsletter? If so, how different is it from other newsletters that employees and clients see? holberg design creates newsletters that reflect your company's character and extends your brand internally (and externally as well).

podcasts
Use the latest technologies to keep your employees in-the-loop. Share thoughts of where the company is headed from the key employees themselves! Do you have constant technical updates to share? Use the power of podcasting to keep your people up on the current issues and make your employees feel like they're part of a team.

employee environmental design
Do your employees know your mission statement? If so, do they care? Create a mission statement that is truly unique and motivating to people. Then, display parts of it tastefully, everywhere and anywhere.

visual identity development & enhancement
Did you ever notice the arrow in the FEDEX logo? Having an internal meaning behind your image helps to create a foundation on which to build your internal brand. Yes, your brand must attract your target market, but it also has to be supported internally as well.

corporate give-aways
Create something that's more than just a polo shirt with your logo on it. Every connection with your employees is a chance to drive home why they are there. Have holberg design create something that drives home the company's brand... something that your employees will want to wear inside and outside the office.