What do your employees say about their work environment "after hours"? How enthusiastic are they about going to work? Do your employees share your vision? You can turn your employees into an impressive sales force with a little work on internal branding. Below are some internal branding tools that you should be utilizing.
Do you generate a company newsletter? If so, how different is it from other newsletters that employees and clients see? holberg design creates newsletters that reflect your company's character and extends your brand internally (and externally as well).
Use the latest technologies to keep your employees in-the-loop. Share thoughts of where the company is headed from the key employees themselves! Do you have constant technical updates to share? Use the power of podcasting to keep your people up on the current issues and make your employees feel like they're part of a team.
Do your employees know your mission statement? If so, do they care? Create a mission statement that is truly unique and motivating to your people. Then, display parts of it tastefully, anywhere and everywhere.
visual identity development & enhancement
Did you ever notice the arrow in the FEDEX logo? Having
an internal meaning behind your image helps to create a foundation
on which to build your internal brand. Yes, your brand must attract
your target market, but it also has to be supported internally
Create something that's more than just a polo shirt with your logo on it. Every connection with your employees is a chance to drive home why they are there. Have holberg design create something that drives home the company's brand... something that your employees will want to wear inside and outside the office.