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external brand evaluation/design
package:
01. Research of your existing brand effectiveness
- Initial
meeting with key company employees
- Meeting
with target audience
- Additional
meetings as needed
- Competitive
research
- Product/service
review
- Budget
concerns and issues
- Brand
"touch-point" reviews
[ website
review
[ Printed
materials review
[ Advertisement
effectiveness
[ Mailer
effectiveness
[ Phone
interaction review
[ Environmental
design review - signs and sales centers
[ Post sales
review
[ Customer
referral reviews
02. Detailed report on research and key findings
03. Suggested course of action for identity and brand
- Visual
identity suggestions
- Your brand now and where it could be
[ Brand
mood boards
- Course
of action to get your brand there
- website
usability issues
04. Next Steps to move forward in taking your brand to the next
level
(includes the holberg design
guarantee)
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