holberg to re-brand one of the fastest growing private schools in PA

holberg to help increase sales for Gerhardt, an international manufacturing compnay

CAPA selects holberg to enhance its brand

go Increase your web traffic now!

holberg design launches green branding!

You need a professional navigator to help chart your marketing course toward new, profitable customers. That's where we come in. At holberg design, we are experts in marketing, design, technology... and listening.

We are here to help solve problems and guide you to the correct solutions. Not just developing great creative... but producing outstanding messaging that raises your brand out of the murky waters and above your competition.

let's get interactive
See, learn and share on the holberg design blog... more>>

services

holberg design is a complete marketing, advertising and design agency, working in both traditional and new media. holberg specializes in brand development and implementation… from creating visual branding components, to designing effective B2B and B2C advertising campaigns, to creating powerful, intuitive web experiences.
holberg design’s capabilities include but are not limited to...

• Brand development and implementation
• Strategic marketing, research and planning
• Unique positioning and message development
• Advertising campaign creation (Consumer and B2B)
- Newspaper advertisements
- Magazine advertisements
- Classified advertisements
• Print design and fulfillment
- Brochures and flyers
- Newsletters
- Mailer/postcards/dimensional promotions
- Stationery
- Catalogs
- Annual reports
- Posters
- Banners
• Copywriting
• Environmental design
- Store design and merchandising
- Signage
- Billboards
- Banners
- Trade show exhibits

• Media planning and placement
• Media development
- Radio advertisements
- Television advertisements
- CD-ROM/DVD development
- Video presentations
• Internet development and marketing
- website design, development and usability studies
- Internet advertising
- Search engine optimization
- Google AdWords campaigns that increase traffic
- Email campaigns
• Creative services
- Art direction
- Photography and video (some subcontracted)
- Illustration (some subcontracted)
- Complete printing services (subcontracted)
• Public relations

fields served

Accounting and business services
A rchitecture & engineering
Associations & institutions
Audiology
Automotive parts & accessories
Aviation
Banking
Beer, wine, liquors
Beverages (non-alcoholic)
Broadcasting, cable, film, video
Building products
Business services
Career development
Charities
Chemicals
Cleaning agents
Computer software
Construction & building - commercial
Construction & building - residential
Defense industry
Dental equipment & supplies
Department & discount stores
Destination branding
Dot.com (extension of brick & mortar)
Dot.com (startup)
E-commerce
Electronics, commercial
Entertainment
Environmental (as in Green)
Eyecare, optical
Fashion accessories
Fashion - Men's & boys
Fashion - Women's & girls
Financial services
Food
Food equipment & processing
Fundraising
Furniture
Garden centers and nurseries
Golf courses
Government, state agencies
Grocery, food stores
Hardware
Healthcare
Heating & air conditioning
Home furnishings
Home improvement
Hospitals & healthcare facilities
Hotel, lodging
Household products, supplies
Housewares
Humanitarian
Industrial chemicals

Industrial equipment - heavy
Industrial equipment - light
Insurance
Investments
Jewelry
Law & legal
Machinery & supplies
Mail order, catalogues
Manufacturing
Media (radio & TV)
Medical aids & devices
Medical services
Metals and minerals
Non-profit
Nursing homes, hospices
Office equipment & supplies
Pet supplies
Photography, cameras & films
Politics
Printing equipment
Professional services
Property management
Publishers, printers & engravers
Real estate developers
Real estate - commercial
Real estate - residential
Recreational & cultural entertainment
Religious organizations
Rental (equipment)
Resorts
Restaurants (full service)
Retail stores & chains
Retirement communities, assisted living
Sales & marketing agents
Schools, colleges & universities
Seeds, plants & fertilizers
Seniors care
Snacks, deserts & confections
Sporting goods
Sports teams
Sweets
Tabletop market
Telecommunications & data
Textiles
Tobacco products
Tourism
Toys & games
Transit
Transit ITS
Travel
Utilities
Veterinary products & services
Youth goods & services


holberg design also operates the website GardenCenterMakeover.com which focuses on branding and marketing for garden centers, nurseries, landscapers and other green industry businesses.


awards

American Design Awards: Logo Design - Silver
Association for Accounting Marketing (AAM) Annual Marketing Achievement Awards...
- Best Advertising Campaign - Kuntz Lesher LLP
- Best website - Kuntz Lesher LLP - www.klllp.com
ADDY Gold - Pfaltzgraff By Request/Emo website
ADDY Citation of Excellence - York Health System Annual Report
IABC/Harrisburg Capital Awards - Silver - York Health System "Image" Newsletter
Neenah Paper Company - Gold Medal - Larsen & Co. Letterhead
ADDY Gold - York Health System Annual Report
ADDY Citation of Excellence - Harsco Corporation Consumer Magazine Campaign
ADDY Gold - York Health System Logo Design
ADDY Citation of Excellence - York Health System Stationery Package
ADDY Citation of Excellence - York Cancer Center Opening Invitation Package
ADDY Citation of Excellence - York Health System "Image" Newsletter
Hopper Paper Company - Award of Excellence - Bradley Academy Invitation Newsletter
ADDY Gold - Classic Caramel Brochure
ADDY Citation of Excellence - Charles Chips Product Catalog
ADDY Citation of Excellence - Visiting Nurse Association (York) Annual Report
ADDY Citation of Excellence - Bradley Academy Viewbook Brochure
ADDY Citation of Excellence - Clelan & Company Letterhead

waxing poetic

Clients say the darndest things! To hear what they have to say about us... watch this video.


 



management team

With more than 55 years of combined experience, holberg design's management team is ready to come aboard and work hard for your business.

Richard Holberg: email

Agency President
MA In Communication Arts, concentration in Advertising and PR, Ellis University, 2011
B.S. in Art Education, Kutztown University, 1980
31 years experience in advertising and marketing
View Rick's LinkedIn profile

Expertise:
Rick creates unique and goal-driven relationships with business owners, marketing managers and in-house design teams. Rick is known and respected for his insightful and creative solutions. Rick has created successful relationships with regional and national Fortune 500 companies, including The Pfaltzgraff Co. and Harsco Corp., to name just a few.

In addition to his creative duties, Rick is also responsible for website design and technical expertise. His knowledge and abilities garnered him an invitation to beta test a new multimedia software from Quark Inc., a Boulder, CO-based software developer.

Rick also oversees all aspects of media buying and media contracts.

Awards:
Rick is the recipient of the Central Penn Business Journal's Forty Under 40 Award, Kutztown University's 1995 Young Alumni of the Year Award, and the American Advertising Federation Silver Medal Award. He stays professionally involved with his alma mater, the Ad Club of Central Pennsylvania, and the Bradley Academy for the Visual Arts.

Favorite websites:
Anything dealing with music: eMusic.com, iTunes Music Store, Pitchfork, xmradio.com.
YAVarsity.com The best coverage of York area high school sports.
AnytimeontheBay.com Sailing on the Chesapeake.
sportdiver.com ... of course.

Vincent Reedy: email

Creative Director
Art Institute of Pittsburgh & Duquesne University, 1991
23 years experience in advertising and marketing

Expertise:
Vincent captures the clients' vision, and develops brands and design campaigns that excite consumers into action. Vincent is experienced in all things print and web, along with signage and environmental design.

Vincent has worked with companies spanning various industries. From INC 500 companies to international consulting firms to regional builders, Vincent has helped to create and enhance leading brands for companies, products and services.

Vincent also is an instructor for the Bradley Academy for the Visual Arts.

Awards:
Vincent is the winner of various creative awards spanning different design disciplines. Best brand development (Two Gold Awards from National MMA), best website designs (Major Achievements in Marketing Excellence Awards, Frederick County Builders Association Sales and Marketing Awards Council and HBAM/MAX Awards), best advertising campaign (Nationals Sales & Marketing Awards), best brochure design (Best of Mature Market Media Awards), best sales center design (Major Achievements in Marketing Excellence Awards) and best mailer campaign (NAHB Sales & Marketing Awards) are among the winning solutions Vincent has created for clients.

Favorite websites:
miniclip.com/games - Free games! It's amazing what you can do in Flash. I remember programming games on my commodore VIC 20... now look at the technology.

apple.com/trailers/ - Apple has a great site... it's clean, easy to navigate, markets its products brilliantly and you can find the latest movie trailers!

Favorite quotes:
"Is there anything worse than being blind? Yes, a man with sight and no vision."
– Helen Keller (1880 - 1968)

"I am still learning."
– Michelangelo

"Good communication is as stimulating as black coffee and just as hard to sleep after."
– Anne Morrow Lindbergh

associates

Michael Waltemeyer

New Business Development / Project Manager
BFA in Communication Design, Kutztown University, 1983
Pennsylvania State University (PMI R.E.P.), Project Management Certification Program, Project Management Certificate, 2012
29 years experience in advertising and design

Experience & Expertise:
Prior to taking on the responsibilities of New Business Development with holberg design, Michael worked in the advertising industry with another agency as a designer, illustrator and digital production artist for 23 years. In those 23 years he also help grow what was once strictly a traditional advertising agency, and turned it into a web/interactive agency, which was able to take on clients and sites like Holy Spirit Hospital (hsh.org) and MyMoneyClinic.com. Michael’s strong
design background, and web coding experience, gives him the ability to understand the needs of clients, whether they be traditional or interactive in nature, and communicate those needs to the holberg team.

Michael was also one of Rick Holberg’s principal partners in creating
www.yavarsity.com.

Jonni Bankert

Associates Degree in Visual Communications, Colorado Institute of Art, 1995
17 years experience in advertising and design

Expertise:
Jonni spent 7 years honing her skills at a fast-paced agency in Denver, Colorado, as part of a team that won numerous awards for their annual report designs. After moving to Pennsylvania, her career has continued to flourish - designing corporate identity, full-scale ad campaigns, print collateral, websites, packaging, trade show graphics and specialty/promotional items. She has an extensive amount of experience working with investor relations materials, large-scale projects and catalogs, giving her the ability to handle extremely tight deadlines. While working efficiently, Jonni still maintains a meticulous attention-to-detail.

AliceAnn Strausbaugh

Associates Degree in Commercial Art, York Academy of Art, 1983
29 years experience in advertising and marketing

Expertise:
AliceAnn's career as a graphic artist has given her the opportunity to create storyboards for television commercials, design annual reports and do everything in-between. Her professionalism shows in her track record of always meeting the communications objectives of our clients. Her ability to write copy, in addition to design and illustrate, makes her indispensable. Alice Ann also oversees audio/visual production, printing and photography to assure that each meets the standards of excellence set by holberg design. In her career, AliceAnn has been a key designer on projects for clients including Pfaltzgraff, HealthCentral, the York Symphony Orchestra, Hewlett Packard, Bell Atlantic Mobile, Susquehanna Broadcasting, Dentsply and York International

Tim Baker

Degree in Communication Design, The Art Institute of Philadelphia, 1991
21 years experience in advertising, design, marketing and film

Expertise:
Tim graduated in the top five of his class from The Art Institute of Philadelphia. He has almost 14 years of full-time agency experience, and a few more years in a freelance capacity at several other agencies and design shops. Tim's unparalleled passion for staying current with the latest trends in design, film and typography is both voracious and legendary. Tim's work has won more than 50 awards, including One Show finalist, Art Directors Club of LA, New York Festivals, Philly Gold, ADDYs and X-Dance Film Festival (at Sundance). He also shared his enthusiasm with students as an Adult Education Instructor of Desktop Publishing at York Vo-Tech and as a temporary instructor of Visual Communications IV at York College of Pennsylvania.

Rob Seufert

Associates Degree in Graphic Design, Bradley Academy, 1992
B.S. in Art, Millersville University, 1997
20 years experience in advertising, design and marketing

Expertise:
Rob brings experience in design, production and art direction. During his career, he's worked on corporate branding initiatives, local and national advertising campaigns, various printed marketing materials, trade show booths and promotions, packaging, multimedia presentations and web development. Client work includes Graham Packaging, IDenticard Systems and the Horst Group.

Neal Palumbo

28 years experience in photography and web marketing

Expertise:
Neal brings a talented and experienced photography resource to holberg design. His experience also involves web research and online business development. Neal's drive and enthusiasm for looking at new ways to reach new markets is contagious.


 

mascots

Jolson & Marmalade:

Jolson is a 16-year-old black mini poodle... who wears the way-cool suburban cut, not the traditional poodle-doo.

Marmalade is a Boxer/Lab/Dane. This unique mixture has given her markings that look like eyeliner.

On occasional Fridays, you'll find either Jolson or Marmalade wandering the offices of holberg design, mostly trying to snarf whatever food they can find in trash cans and employee lunch boxes. Their duties include entertainment and stress relief, with specialties in the "intruder bark" and the "lay where people are trying to walk".

 

copyright 2012 holbergdesign inc.