Sometimes you have to put your day's challenges on the back burner. Let them rest in the under-layers of the mind. Play creatively, wonder freely and let go of the shoreline... for a refreshed mind works best at solving problems and finding solutions.

fresh talent

We think it involves new thinking, new eyes... new skills and talents to help build great creative.

This area on our site features new work from student artists. You'll see fresh work from graphic artists, communication designers and new media creators.

You'll see a bunch of new ideas and styles. You'll see the definition of "fresh."

The Art Institute of York PA:

Mike Berkel Poster	Alex Muller Printer's swatchbook	Alexis Petry Organ donation magazine spreads	Jeanine Giuffrida Magazine spreads	John Nayduch Brand identity - Beer category

Click any partial image above to see all the work...

creative quotes

"In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and action. I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it."
- Michelangelo

"Success in business requires training and discipline and hard work. But if you're not frightened by these things, the opportunities are just as great today as they ever were."
- David Rockefeller (1915 - )

"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep."
- Scott Adams (1957 - )

"I don't know the key to success, but the key to failure is trying to please everybody."
- Bill Cosby (1937 - )

"A goal without a plan is just a wish."
- Antoine de Saint-Exupery (1900 - 1944)

creative links

business:
www.centralpennbusiness.com
www.adweek.com
www.bloomberg.com/news/regions/us.htm
money.cnn.com/index.htm?cnn=yes

creative articles:
A great article on gorilla marketing...
An article on usability and signage...

technology:
www.zdnet.com
news.com.com

fun:
games
movie trailers
comics
mind games

test your brand knowledge

Jim Twitchell, author and Professor of English and Advertising, University of Florida recently wrote "Even though you and I have never spoken to each other before today, we both know that in the phrase, "You deserve a... blank... today," the missing word is "break."

The quiz asks you to identify 15 advertising campaigns. It takes just a few minutes - but it's an eye-opening few minutes. Answers provided at the end...

1. You deserve a break today
2. We bring good things to life
3. Heartbeat of America
4. Why ask why?
5. Two scoops
6. Never had it, never will
7. We try harder
8. The choice of a new generation
9. I love what you do for me!
10. The best part of waking up
11. Two all-beef patties, special sauce...
12. Morris
13. Colonel Sanders
14. The quicker-picker-upper
15. Still going...

Answers: 1. McDonald's 2. General Electric 3. Chevrolet 4. Bud Dry 5. Raisin Bran 6. 7-Up 7. Avis
8. Pepsi 9. Toyota 10. Folgers 11. Big Mac 12. Nine Lives 13. KFC 14. Bounty 15. Energizer